"The 'Ride of Your Life' campaign shows off the performance DNA that lives inside every Nissan and will help engage consumers nationwide, creating positive, lively conversation online and in person as we enter upon our year-end sales event," said Jon Brancheau, vice president, marketing communications and media, Nissan North America, Inc. "With a blend of performance, technology, superior fuel economy and more, Nissan vehicles are intended to give drivers the ride of their lives."
In a TV spot slated to launch next week, Nissan intends to deliver a powerful message that the Altima is undoubtedly the most exciting sedan on the road. Led by director Brent Jones of Humble, production designer Page Buckner (Transformers, Spiderman, Iron Man 2) and event managers from Match Action, participants (real people, not paid actors) were selected to receive rides around the Horse Thief Mile at Willow Springs Raceway in what was marketed as "Nissan's most advanced Altima racecar."
The catch? The vehicle was actually a standard Altima dressed as a racecar. When the vehicle – which looked, sounded, smelled, felt and performed like a racecar – was stripped of its dressing following the ride, participants were shocked, left only to look at each other in disbelief. They couldn't believe a sedan could feature such dynamic and inspiring performance.
"There's no better way to market our cars than by highlighting the incredible performance that pulsates within the Altima each and every time it is driven," added Brancheau.
About the 2014 Altima
The 2014 Nissan Altima, the centerpiece of the Nissan lineup and one of the top-selling cars in the U.S., offers a premium exterior and interior and driver-focused technology. Its many attributes include outstanding fuel economy of 38 mpg highway (2.5-liter engine only) and an outstanding balance of ride comfort, handling and a fun-to-drive demeanor. Altima is offered in seven well-equipped models to meet a range of needs and budgets – and with a choice of a 182-horsepower 2.5-liter DOHC inline 4-cylinder engine or 270-horsepower 3.5-liter V6. Both engines are matched with a smooth, efficient Xtronic transmission.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency
About Mathews Nissan
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