NAMSR News: Boston Scientific seeks heart failure innovation in partnership with Optum Labs

ARLINGTON, Va. - May 6, 2014 - PRLog -- Medtech titan Boston Scientific is poised to champion new heart failure research through a lead position at Optum Labs, an open healthcare research and innovation cooperative where the company just signed on as the 'Founding Medical Device Partner."

Boston Scientific will lend its expertise to research examining unmet needs and clinical challenges for patients with heart failure, hoping to "improve the efficiency of care delivery, the value of care and overall population health management." There are already more than 20 different research projects already underway at Optum.

The Lab was founded last year as a partnership between Optum, a health information technology services provider, and the Mayo Clinic. AARP joined as the consumer advocate organization, and the Lab has also drawn the likes of Pfizer, Inc., Tufts Medical Center and the American Medical Group Assn., among others.

The partnered groups commit to "sharing information assets, technologies, knowledge tools and scientific expertise" in there interest of improving patient care. Projects housed at the labs gain access to "an unprecedented, high-quality pool of de-identified claims and clinical information covering millions of lives," as well as access to industry experts and clinicians.

"Research at Optum Labs is linked to the clinical environment through prototyping and testing in actual care settings," according to Boston Scientific. "The goal is to help drive the discovery of new applications, test new care pathways and drive innovation in wellness and care delivery that improve health care delivery and patient outcomes."

CANDIDATES WHO WANT TO BREAK INTO MEDICAL SALES:

RMSR® Medical Sales Certification offered by the National Association of Medical Sales Representatives is designed for entry level medical device sales reps. The course covers a wide array of topics pertaining to industry knowledge that candidates need to acquire before applying to medical sales positions.

The course and training helps to develop the industry skills, maximizing the candidates’ potential and goals, as well as making them feel valued and stimulated in their role when communicating with members of the medical community. By an applicant acquiring medical sales training and a RMSR Certification, it puts him/her in a position of strength and qualifies them for medical sales jobs. Medical knowledge is key in this industry and when communicating with doctors, surgeons, and nurses etc. It is extremely important for representatives to use key terminology pertaining to the medical product he/she will be promoting. The only way to succeed in this industry is to garner actual sales. Doctors and Surgeons will not acknowledge a Sales Rep who is not proficient in essential medical terminology, knowledgeable of medical devices/equipment and the anatomy. For those lacking a solid sales background the RMSR course covers knowledge of medical selling techniques and regulation such as Effective Territory Management, Effective Networking, Medical Sales Ethical & Regulatory Guidelines and more.

The National Association of Medical Sales Representative™ (NAMSR) is the largest professional association in the world for Medical Sales Representatives. Through our numerous members, the NAMSR™ provides accredited training, continuing education, information about the industry, up-to-date news, programs to assist medical sales reps in their work, training programs to assist candidates who want to break into the industry and initiatives to improve communication with the medical sales field.

For more information on the NAMSR or the RMSR certification visit www.medicalsalescareer.com or call 800-313-9198