According to Merchant, president of Intrigue Jewelers, “Through three decades in business, we have accumulated a huge amount of excess inventory. And our recent purchases at market have compounded the problem. This sale will help to alleviate our overstock problem and to solidify our financial position for the decade to come.”
To prepare for the event, Merchant and his staff reached deep into the recesses of Intrigue’s vault to cull the multi-million dollar collection of quality diamonds, diamond engagement rings, diamond anniversary bands, diamond fashion jewelry and karat gold jewelry offered in the sale at sacrifice prices–
“We’ve had the good fortune to join the Auburn community just as the city’s population began to explode and to grow our business along with it,” commented Merchant. “We planned this event just before Mother’s Day and graduations to provide the unique opportunity for our clients and friends to purchase exceptional gifts of Intrigue Jewelers quality gems at sacrifice prices.”
Intrigue Jewelers is an independent jeweler owned and operated by Steve and Amber Merchant. The family-run firm represents fine jewelry brands like Vogue, Diadori, Arzy, Kameleon, LaFonn and Pandora. A member of the Independent Jewelers Organization (IJO), Intrigue is a full-service jeweler with accredited jewelry and watch repair specialists on staff. Intrigue Jewelers is located in The Village Mall at 1627 Opelika Road in Auburn.
For more information about the Intrigue Jewelers Inventory Sell-Off Event, please call 334.826.0612.