Mother’s Day is always one of the busiest days in the restaurant industry. On this special day, families will pay tribute to their matriarchs with a special meal, such as a lavish Sunday brunch or dinner at their favourite restaurant. Busy days like this can offer restaurants a chance to increase sales and bring in future business with word-of-mouth advertising.
However, common mistakes often lead to blunders that can seriously harm a restaurant’s reputation. How can restaurateurs like you avoid common mistakes as you get ready for Mother’s Day or any busy day in the business?
We at Affluence PR suggest that restaurants can have two or three different seating times to get around the problem of overbooking. It is also important to have a clear cut limit to how many people the restaurant can serve and there is a need to ensure that the person in charge of reservation knows when to stop taking reservations for each seating.
Another common mistake that restaurants will make on busy days like Mother’s Day is to understaff. Owners, especially new restaurateurs, generally do not want to increase payroll, even during holidays and special occasions. However, such busy days are not the time to cut corners. It is necessary to staff accordingly if the restaurant is planning on significantly more business during Mother’s Day, for example, than it normally do on other Sundays.
What restaurateurs can do is to make sure there is plenty of staff available to handle overflow. In addition, make sure that the staff scheduled for Mother’s Day is the cream of the crop. Special occasions are busy days and will not be the time to train new employees. Hence, owners should let the newbies work as dishwashers or in any another position that is easy to do.
Busy days for restaurants, especially new ones, can help make or break its reputation. By avoiding these common restaurant blunders, restaurateurs can keep customers coming back week after week. This is a form of good public relations for restaurants, which can be applicable in Singapore.
At Affluence PR, we help restaurateurs like you discover how you can make use of PR for food chain and restaurant to create a win-win situation of achieving good public relations to make customers remember you and increase your sales.
Affluence PR is an expert at running Public Relations campaigns for upscale retail establishments in Asia and has amassed wide media contacts over many years of experience. As such, restaurants like yours are able to leverage on our network when we do public relations for you.
This is the power of extended marketing. At Affluence PR, we aim to help restaurants build their awareness and get customers to your restaurant through the extended marketing work we do.
Contact Affluence Public Relations, the experts in Public Relation services in Singapore and raise your restaurant awareness today.
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