PRLog - May 6, 2014 - LAS VEGAS -- Essentia® Water (http://www.essentiawater.com/)
Essentia Water CFO Greg Buscher
As CFO, Buscher’s responsibilities include helping to develop the company as a platform for rapid profitable growth by identifying opportunities, mitigating risk and working with Essentia Water’s executive team to put in place systems, processes, people and financial resources to drive and support anticipated growth. One of Greg’s first tasks is to assess the company’s Enterprise Resource Planning system capabilities to ensure it supports current and future sales, marketing and operations needs. He will also have a large share of responsibility for relations with banking and private equity communities.
“Having recently celebrated 10 consecutive years of sales increases thanks in large part to mainstream consumers embracing our high-alkaline functional water process, Essentia is on track for explosive growth in 2014 and beyond,” said Uptain. “Greg has a strong track record in providing the operational and fiscal guidance to support double-digit growth initiatives. I am pleased to welcome him to our executive team, and look forward to having his perspective as we strive to achieve rapid, profitable expansion.”
Buscher is a 25-year financial and operations executive with successful fiscal leadership experience for a wide spectrum of family-owned and private equity-backed companies in manufacturing and distribution. Prior to joining Essentia Water, he served as CFO of Santa Monica, Calif.-based Neurobrands LLC, guiding the functional, ready-to-drink beverage manufacturer through a period of double-digit sales growth. Financial reporting, narratives and M&A are strong suits for Buscher, who has been instrumental in purchases and integrations for Metagenics, Incorporated, The Alliance Automotive Group, LLC, and Home Organizers, Inc., among other organizations.
Buscher is a Certified Management Accountant who earned his Bachelor of Science degree in finance from San Diego State University and graduated first in class while earning his Master of Business Administration degree from the University of California Irvine. When not working, he enjoys biking, power boating and recently learned stand-up paddle boarding. Buscher and his wife of 26 years reside near Essentia Water’s Bothell, Wash.-based headquarters.