The project consists of replacing the existing platform to improve technical, operational and business performance, and resulting in improved productivity. BPD aspired to build a new, robust, stand-alone loyalty program at the level of the best loyalty programs in the world. The company picked Comarch’s loyalty solution because of the system’s comprehensive capabilities to handle different point systems and rewards. The upgraded system is also beneficial from the operational and management level, as it improves analysis process, decision support and reporting. Comarch also provides hosting services at Comarch Data Center located in Chicago, Illinois.
The revamped program Millas Popular went live in April 2013. The participation in the program is automatic for BPD clients that own a special credit or debit card. The participants earn 1 mile per 1 USD spent or its equivalent in pesos with their personal cards and 1 mile per 3 USD or the equivalent in pesos with their business cards. The miles earned can be used for travel rewards like airline tickets, hotels, car rentals, cruises and insurance. The miles can also be redeemed for event tickets (concerts, sport events) as well as gift certificates, donations, and preventive medical services. Many more new rewards will be developed thanks to the new CLM system.
“Our client had a very high aspiration for their new loyalty program, which is why they chose our system, as it offers all-embracing functionalities needed to build a vast loyalty program”, said Darius Ner, President of Comarch Inc. “We are very proud of this successful completion of the project. It demonstrates Comarch’s technology expertise and the customer focused inclination.”
“Comarch has been a great partner in the development and implementation of our new loyalty platform for Millas Popular. Among their strong points are their knowledgeable team, worthy customer service, and flexibility. The feedback we have received from our clients validates our choice to work with Comarch”, said Austria Gómez, Vice President of Cards of Banco Popular Dominicano.
About Banco Popular Dominicano (BPD):
Banco Popular Dominicano (BPD) is the largest private bank in terms of assets in the Dominican Republic, and the country’s second largest commercial bank, with a 33% market share of total assets volume as of November 2012. The bank continues to grow in terms of consumer loan portfolio and commercial loans. Banco Popular is also the biggest issuer of credit and debit cards in the Dominican Republic. The company’s total assets are 223,532 Million RD$ by the end of 2012, with 6,303 employees and a network of 198 offices and 727 ATM’s nationwide. BPD is the main subsidiary of GP, a financial holding, with investments in Dominican Republic, Panama and in the United States of America.