MyPutra to acquire content marketing firm, MenSagam

CHENNAI, India - May 5, 2014 - PRLog -- MyPutra: http://www.myputra.com/, which is a leading domain registration and web hosting provider in india, today announced that it is in the process of acquiring MenSagam, an Indian-based content marketing company which renders professional writing and marketing services to B2B and B2C companies nationwide. The acquisition will become a new MyPutra business division, headed by Rajendira Prasad K, founder and president of MenSagam. The division is planned to act as the foundation of MyPutra's converged sales and marketing expansion strategy.

MenSagam is one of the MyPutra partners since late 2011. When MyPutra saw a 20% increase in its annual revenue in 2013, MyPutra founders Kumar noted MenSagam's contributions and made out the potential for greater growth.

"MenSagam's content marketing abilities have certainly led to our growth," said Kumar. "Year over year, we continue to recreate ourselves to be at the top of the competition and give value to the customer. We also portion out the tools and best practices we grow with our customers so that they can share in our success.

Continued Kumar, "We are most excited about the results we've achieved by converging MenSagam's content marketing services with our core lead generation and sales services. We've dealt to all but do away with the breaks that exist between traditional sales and marketing departments—not just internally, but also for our clients."

In 2013, MyPutra and MenSagam worked united to develop   an automated e-mail marketing methodology that is now being used fully to create brand awareness, drive sales and generate revenue for some of the world's largest domain and hosting companies and their many channel partners. MyPutra's founders expect that after the acquisition of MenSagam and the addition of more innovative services,  MyPutra can see a 40% increase (based on its current customer base) in revenue in 2014.

Acquiring MenSagam and innovating a new content marketing division: http://www.mensagam.com/content-marketing.php,  gives the ability for MyPutra to provide its clients with a rich suite of writing and marketing services, including content marketing strategy development and publishing services. Traditionally, sales and marketing or lead generation agencies seek list providers or other lead generation organizations to acquire; MyPutra is seeking to complement its core services and serve a broader customer base.

MenSagam gave her reasons for joining the MyPutra team. Said MenSagam, "Our organizations has a shared vision based on analyzing the customers' needs first and have a clearer view of the current market. MyPutra's lead generation capabilities and sales solutions makes the most out of my team's content.

About MenSagam:

MenSagam  works with global and national clients to drive revenue by giving B2B lead generation, converged sales and marketing, sales management consulting and B2B sales outsourcing services. For more than a decade, MeSagam has successfully involved in lead generation and sales and marketing campaigns with technology, life science, manufacturing/distributing, energy, and niche B2B companies.  For more information, visit us http://www.mensagam.com/