Dana, who is the individual being tasked with the opening of the new division, was born and raised in Fort Collins, CO. She came from a family that valued hard work and determination, and in her own words, “I was blessed with amazing parents who instilled in me the desire to always do it 100%. No half efforts.”
Dana left home with this positive attitude and determination to succeed, entering a program in communications and graphic design at Grand Canyon University in Phoenix, AZ. Working under a lot of pressure during her ambitious degree, Dana mastered communication and time management skills that continue to benefit her as a leader today. Given the fast pace of the Showcase LA Events office, Dana has consistently been challenged to put these talents to work as she juggles many responsibilities.
In her new role, she will continue to do so as she takes ownership of client accounts and division expansion, leads her team in the new location, manages the office, and ensures ongoing training of those who work for her.
As Ashley, the firm’s CEO commented, “Dana has done so well in our office; we’ll be really sad to see her transition to a new location! But we’re confident her abilities will enable her to do an amazing job in the new market.”
New Showcase LA Events Division Leader Talks Success
Showcase LA Events’ new director will face many challenges as she implements the opening of this new market, but in talking to Dana, she was not worried. Not only does Dana live by the motto that when the going gets tough, the tough get going, she’s convinced that the abilities she’s acquired while working in the LA office have equipped her to handle nearly anything.
“I’ve learned a lot about confidence,”
She also explained that she’s a much more competent leader. “Ashley really helped me develop my ability to help others grow by giving them direction, showing them good work habits, and instilling in them a positive mentality. This has definitely been the most gratifying part of my work with Showcase LA Events and I cannot wait to do more of it in my new role.”
Dana remains committed to continual improvement, working hard, and getting the job done to exceed client expectations, and as such, her leaders are excited to see where she’ll take the company in the new market.
About Showcase LA Events
Showcase LA Events is a dynamic marketing firm that puts clients’ expansion goals first. Using an interactive approach to promotions, the firm builds strategic campaigns based on demographic research and targeted product messaging to deliver brand messages to markets where they’ll see the greatest growth. Their performance-