Mapping Influencers Impacting Market Access in Developed & Emerging Markets

NEW YORK - May 1, 2014 - PRLog -- Download this Global Market Access white paper here

How to find the most important networks of market access, patient advocate, governmental, and physician stakeholders for your product. New product launches in high-cost and competitive specialty areas are driving a rethinking of stakeholder engagement. As payers exert a stronger influence on potential market share by implementing efforts to control costs, companies are looking at non-traditional stakeholders to drive integrated marketing efforts that can impact the perceptions of payers, physicians and patients around their new products. Market access functions are shifting as well towards a higher degree of value message promotion and engagement, reflecting the importance of these new stakeholders.

Download the Global Market Access white paper now:

http://www.heartbeatexperts.com/media-campaign/mapping-influencers-impacting-market-access-in-developed-emerging-markets-remark/?source=sm&utm_source=sm&utm_medium=content&utm_campaign=white-paper

About Heartbeat Experts:

Heartbeat Experts is the leading stakeholder management solution provider serving 20 of the top 20 pharmaceutical companies and 18 of the top 20 medical device companies. Heartbeat Experts provides software and data for KOL identification, KOL management, pricing and reimbursement, formulary access, regulatory affairs, a suite of stakeholder engagement products including virtual advisory boards, HCP communities and market research.