The industry as a whole has seen a decline in revenue due to a slow economy and changing trends in auto warranties. This has pushed businesses in the vehicle service contract arena to find other ways to market to consumers beyond the traditional direct marketing methods.
Encore Direct Marketing, with its corporate headquarters in Irvine, CA, has been an expert in the development and implementation of custom direct mail marketing campaigns for many years, so when the industry’s top companies started looking for new ways to optimize their marketing campaigns, the first place they turned was to Encore Direct Marketing.
For far too long the auto warranty and extended vehicle service contract industry has relied on old and stale business practices to target consumers who may be in need of their product or service. This has done nothing more than create a very small pond for a lot of people to fish in.
“When utilizing direct mail marketing as your main marketing channel for your business you need to know that you are getting the best possible return on investment. To achieve the best results you must think outside the box. You must take data and analyze everything possible. You need to identify trends. You need to understand what those trends mean. You need to understand how to exploit those trends”. A key executive has stated.
If done correctly, by using analytics to develop “outside the box” marketing campaigns, you will see the best results from your marketing campaigns ever, in comparison to any other marketing you have ever done. Traditional marketing methods are going to get you mediocre results. Forward thinking and results based marketing methods will get you optimal results.
The industry is ever changing and if you are not doing everything in your power to make sure you are staying ahead of the curve, you are slowly putting yourself out of business. If your business is important to you and you want to know how you can utilize direct marketing to generate the best quality leads for your business, you cannot afford not to do the research. If you don’t know how to do the research or if you don’t have time to do the research, than you can contact Encore Direct Marketing to learn more about the analytics that they have been able to identify and the understand the results that they are achieving for their clients today.