National Geographic and Live Prepared to Launch New Branded Line of Emergency Preparedness Products

SALT LAKE CITY - May 1, 2014 - PRLog -- National Geographic, one of the world’s largest nonprofit scientific and educational organizations, has partnered with Live Prepared, a division of Blue Chip Group and a leader in emergency preparedness, to launch a comprehensive line of high-quality preparedness products for natural disasters and unexpected events.

The National Geographic collection of preparedness products by Live Prepared will be introduced to major retail stores this summer and will consist of six categories essential to everyday preparedness: water, food, first aid, shelter, energy and tools. The collection is designed to be portable and easy to use.

“National Geographic has covered expeditions from the farthest reaches of the planet, following explorers who are faced with extraordinary environmental challenges,” said Krista Newberry, senior vice president of Brand Licensing, North America, for National Geographic. “Those explorers have taught us the importance of being prepared for any circumstance, and we bring this philosophy to our new product line with Live Prepared.”

“National Geographic’s amazing stories, combined with its trusted reputation, will help educate customers about living prepared,” said Blue Chip Group President Mark Augason. “Whether traveling or at home, the National Geographic collection by Live Prepared provides the essential food and gear needed for everyday preparedness.”

Live Prepared will be featuring the National Geographic collection at the National Hardware Show in Las Vegas May 6-8 in booth NEW60 and at the FMI Show in Chicago June 10-13 in booth 4179.

National Geographic’s net proceeds from the sale of these products will support vital exploration, conservation, research and education programs.

For more information on the new National Geographic line by Live Prepared, contact us at info@liveprepared.com or call (800) 272-6178.

About the National Geographic Society

Founded in 1888, the National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. With a mission to inspire people to care about the planet, the member-supported Society offers a community for members to get closer to explorers, connect with other members and help make a difference. The Society reaches more than 500 million people worldwide each month through its media platforms, products and events. National Geographic has funded more than 11,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit www.nationalgeographic.com.

About Live Prepared

Live Prepared, a division of Blue Chip Group, is a Utah-based manufacturer offering a complete line of in-store and online emergency preparedness solutions for natural disasters and unexpected emergencies. Live Prepared seeks to educate and inspire people about preparing responsibly for emergencies such as unemployment, a prolonged disability or a manmade or natural disaster.