“We set out to formulate a really unique amino product that absolutely anyone can tolerate”, stated Kevin Smith joint director of ICON Nutrition. “If youʼre caffeine sensitive you can take this, if you have a gluten intolerance you can take this, and if you follow a paleo-type diet - popular within the CrossFit community - that avoids sugar, then you can still absolutely take this product.”
Amino Performance is so versatile it can be used either when training fasted in a morning - or before any training period. It can be used intra (during) exercise for fatigue reduction, and post exercise for optimal recovery. It can even be sipped on during the day on non- training days acting as a great tasting hydrating sports recovery drink.
“Amino Performance is not only great tasting but it is a great performing product too”, said Kevin Smith. “What makes this amino product even more special is that itʼs an awesome sugar free alternative to other traditional sports drinks that people can sip on anytime during the day.”
Amino Performance is available at first in a refreshing Fruit Punch flavour with other exciting flavour options penciled in for the future. It will be available from their website www.ICONNutrition.co.uk and across various independent retail outlets throughout the UK on 1st May, 2014.
About ICON Nutrition
ICON Nutrition is an evidence-based sports nutrition brand with a product portfolio that focuses on 4 key areas: performance in sport, muscle recovery, reducing inflammation and supporting a healthy immune system. Under the ICON Nutrition umbrella also falls an exciting Battle Oats brand, a clean, highly nutritious healthy protein snack fortified with vitamins, minerals and electrolytes. ICON Nutrition was founded in 2012. For more information, visit ICON Nutrition at http://www.iconnutrition.co.uk
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