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Follow on Google News | Illustrator Slips Out of the Sunday Times and into the BedroomVeteran NY Times Illustrator, Phil Marden, Joins the Licensing Game
By: Phil Marden Designs At this year's Licensing Expo in Las Vegas (Booth #E14 (http://licensing14.mapyourshow.com/ Marden, best known for his humorous conceptual illustrations, has also done character design for TV and films. His new designs are populated by a lot of playful-looking people and animals. He builds on his traditional illustration style to achieve a more graphic look by focusing on simple shapes, bold, flat colors and repeating patterns. Marden’s work is an amalgam of the geometric and pared-down style of classic illustrators like Otto Soglow and William Steig, the minimalism and restrained good-humor of Danish Modernism and some of the kookiness of Atomic Age graphics. Among his designs are Bug, a very geometric group of insects, Cowboy Pete, a cheerful cowboy-and-horse pattern and Metro Kids, a cityscape full of favorite hangouts for a city kid. Marden's designs are well-situated to coincide with the current revival of Mid-Century Design. "At first, I was nervous about leaving the confines of the text and the 3" x 3" box on the page and being overwhelmed by the freedom," says Marden. But, he soon learned that the greatest constraint on a designer is the need to identify and design for an audience. He produced some products on his own, which he sold at craft fairs and online, where he got invaluable consumer feedback. "I always had an Art Director between me and the audience, so I didn't think too much about them, but I've learned that you can't expect the audience to come to you. You have to go to them and try to maintain your integrity at the same time. There's nothing more gratifying than seeing someone want to take something of yours home with them." About Phil Marden: Phil Marden arrived in NYC in 1983 with a degree in Animal Behavior and soon began working as a layout artist and Graphic Designer. He got his very first editorial illustration job in 1984 from Steve Heller, Art Director of The New York Times Book Review. Within a few years, he was having illustrations published in dozens of publications including Newsweek, Forbes, Fortune and Entertainment Weekly, as well as Sports Illustrated for Kids, Family Fun and Disney Adventures. He has illustrated regular columns in Spy Magazine, The Boston Globe, New Woman, Radar and currently, The NY Times. He has also done Character Design for animated spots for MTV, CBS, CNBC, the remake of "The Stepford Wives" and PBS's “Between the Lions.” One of his PSA's was featured in MOMA's retrospective of The Ink Tank, the animation studio started by R. O. Blechman. In the past few years, Phil has broadened his reach to include product design, surface design and pattern design. Additional information is available at www.philmardendesign.com and to interact with the brand, see the social links on Facebook (https://www.facebook.com/ A fashionable collection of Marden's designs are featured on cases for iPad, iPhone, Kindle, and the Galaxy families of products. The selection can be found online here (http://www.kekacase.com/ High resolution downloads of samples of Phil Marden's designs are available at: Bug (https://dl.dropboxusercontent.com/ Cowboy01 (https://dl.dropboxusercontent.com/ Cowboy03 (https://dl.dropboxusercontent.com/ Metro Kid (https://dl.dropboxusercontent.com/ Safari (https://dl.dropboxusercontent.com/ Tropical Kid (https://dl.dropboxusercontent.com/ For sales and licensing information contact: Phil Marden Design, 2842 SE Pardee St., Portland, OR 97202. T: 503 206.5434, phil@philmarden.com End
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