6-Step Plan to Create Buzz And Get Your Message Out

BALTIMORE - April 30, 2014 - PRLog -- Even in today's i-Pad world, the press release is one of the most effective ways to create buzz for your nonprofit or your cause — whether it be through a syndicated email blast — or a targeted Tweet.

In addition, having a newspaper, blog, radio or TV station feature your nonprofit in a story — even if it's short — can generate 10 times the number of clients or donors than a paid ad in the same media.

That’s because many people view TV features, newspaper or Web site articles as statements of fact that often report the latest trends, while they view ads as — well — just so much spin and hype that make their eyes glaze over! So, it's critical for you as a small nonprofit or agency to learn how to use this dynamic tool that can literally bring you tens of thousands of dollars in free advertisement – and ultimately donors.

My Credentials

Before I go any further, let me tell you what qualifies me as an expert on dynamic and effective press releases, or the difference between which ones get read — or tossed into the recycle bin/ email trash folder.

In my capacity as a seasoned editor, copywriter and former newspaper reporter with more than a decade of experience under my belt, I have read and discarded literally tens of thousands of press releases.

To be exact, I have skimmed 98 percent of them and actually used only 2 percent of them as the basis of articles, which have been published in various publications throughout the world. This means that out of every 1,000 press releases that were crafted — in most cases — by professional PR writers, only 20 made it into print, online or on the air.

Hard, Cold Facts

So, if your organization sent me or any other editor or reporter, a press release, the chances of it getting past our recycle bins are minuscule. No matter how many follow-up emails or phone calls PR professionals have made to me trying to sell me on an idea, the only press releases that made it to my story list were those few that grabbed my attention right away — and for some very specific reasons.

In my article" 6-Step Plan to Create A Perfect Press Release" published in Publisher of One I will show you the six neccessary components of a perfect press release.

To read the article visit:

http://publisherofone.com/?p=147