- Apr. 30, 2014 - PHILADELPHIA --
Upland Avenue Productions is a literary publishing company that offers global distribution and publishing services to writers looking for more flexibility with their work but would like the backing of a publisher. It's almost the perfect blend of hybrid publishing.
And rolling out their #UAPCARES campaign seems to be a start in the right direction. The campaign static messages—company mascot against a whitebackground—
will be distributed through native advertising across multiple platforms. Viewers will not be able to click through to our website. They cannot buy any books or products. All they will be able to do is read those words.
"We care about real stories. We care about offering a platform for indie writers from various backgrounds."
said April Sheris, CEO of Upland Avenue Productions. "Stories can heal and bring together readers from different backgrounds. It's similar to what music does to unify races. We are a company that cares about originality and great storylines."
The same creative will also be featured on the Facebook and Google+ pages for the company. And thanks to the social media era, spreading their message to multiple readers, writers and book lovers may prove easy.