The course will be held July 22-24 in Chicago, and includes a field trip that will explore a variety of live example purchase experience sites. Tailored to the needs of exhibitors and retailers, this program will utilize examples and case studies from events, shows, stores, restaurants, sporting event venues and other retail environments. Participation is limited to the first 25 registrants.
“As an event marketer, I learned to react in survival mode,” said Scott Williams, vice president of client relations, MC2 Events Exhibits Environments and a Six Sigma Orange Belt. “I would quickly select which ‘triage’ solution would get us through the day or show. After Six Sigma training, I’ve learned to pause, ask the right questions, and determine a solution that is long-term, measurable, and sustainable.”
Smith, award-winning speaker, Lean Six Sigma Master Black Belt Sensei, and founder of BuyingBehaviorMETRICS (http://www.bbmgo.com/
“The continuous improvement methodology that Lean Six Sigma training provides is changing marketing beyond anything I’ve seen in my lifetime,” commented Martin Smith, president and chief behavioral engineer, BuyingBehaviorMETRICS, who will be training the Lean Six Sigma Orange Belt participants.
“Prior to Orange belt, event marketing initiatives were more art than science. There are no standards in terms of measurement and root-cause analysis. Consequently, results are inconsistent. Lean Six Sigma provides event marketers with a science-based skill set. It’s a science of continuous measurable improvement that immediately makes a difference in how event marketers optimize their work and maximize their ROI.”
More information and online registration:
About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine (http://www.exhibitoronline.com/
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