This May, MPI’s markets include Knoxville, TN and Tri-cities (Bristol, Kingsport, and Johnson City) in TN; Roanoke/Lynchburg, and Norfolk/Newport News/Virginia Beach in VA. We will promote ABC, CW and NBC prime, FOX prime, Queen Latifah, Dr. Oz, Rachael Ray, Entertainment Tonight, Modern Family, Family Guy, The Big Bang Theory and The Wendy Williams Show.
I can’t help but humming “It’s the most wonderful time of the year” when we enter into May Sweeps!” said Nancy Bono, MPI Partner. “This is such a critical time for our TV station clients and we are here to make their lives (at least their marketing lives) easier.
Sweeps are important for boosting television ratings which determine advertising rates for local newscasts and other programming. While co-op is touting new episodes, guest speakers and season finales nationally, MPI develops strategic advertising plans to draw in more viewers for their TV clients in their local markets.
“I’m proud of our media team and how well we handle client deadlines, creative production and co-op budgeting for them during this hectic time.” said Sal Conino, MPI Partner. The length of time we have been doing this and the depth of our team really shows when it’s crunch time.”
Successful sweeps mean as much to the local news team as they do to the affiliate, and MPI understands that. For CW, ABC, NBC and FOX, the focus is on getting new viewers to their prime time shows. For local stations there is more of an effort toward boosting ratings and keeping viewers tuned in. Since 2000, MPI has represented all networks (ABC, CBS, NBC, FOX, CW and My Network), and through proven expertise and referrals extended their business throughout North Carolina, Virginia and Tennessee.
About Media Partners, Inc. (MPI)
Founded in 2000, MPI is a media marketing agency that has experienced strong growth in recent years, with key account wins and deepened, long-term client relationships. The agency has established itself as a formidable player in the region with strong capabilities in healthcare, education, retail, and media—specifically offering marketing support to a number of broadcast outlets in North Carolina, Virginia and Tennessee. It blends the best of boutique and full-service agencies by offering clients a partnership of creative design and integrated thinking at every turn. With talent and expertise from senior partners, MPI is a media company that understands marketing. To learn more about MPI and mindfulmediamarketing, visit http://www.mediapartners-
Media Partners, Inc.
Media Partners, Inc.