Local Horsewoman Opens Copywriting Business

ACTON, Calif. - April 27, 2014 - PRLog -- On April 14, 2014, accomplished rider, publihed author, and blogger, Dr. Carole Francis-Swayze, opened a unique copywriting service, the "Power of Words," in Acton, California.

Serving the Antelope Valley, Acton/Aqua Dulce communities as well as on-line businesses, Dr. Swayze seeks to specialize in the horse industry and related retailers such as health, animal care and welfare, and fitness concerns by helping them add punch to their marketing communications.

In commenting on the strength of copywriting as a marketing force, Dr. Swayze, linguist and expert in the social uses of language, had this to say"

         "You may remember the passage in Exodus where God tells Moses to

         to speak to a rock to get water from it.  Moses unfortunately, ignores

         God's command and strikes the rock with his staff instead of speaking

         to it.  He thus relinquishes his opportunity to enter the Promised Land.

         This is not only a lesson in faith and obedience for all of us but is a direct

         reference to the force and effect of words.  Words are action."

Dr. Swayze's goal is to help your business effect action through words by clarifying your customers' needs and formulating copy which shows them how your business can meet those needs.

She notes that hiring a professional copywriter is cost effective.  Not only do you get your message out, you present a polished image.

Services the Power of Words offers include the following:

-news releases

-ghost writing

-slogans

-product descriptions and services

-brochures

-sales letters

-website copy