See What Your Customers See - A Tip For Growing Your Small Business

April 25, 2014 - PRLog -- http://www.accellius.com

Your mother-in-law is coming for a visit…you better make sure your house is perfect before she gets there.  The day has come and she walks through the door, gives the kids a hug and immediately begins judging every corner of your house.  Running a finger across the top of your entertainment center to inspect for dust, repeatedly staring at the burned out light bulb in your chandelier, suggesting that the kids really need to do a better job at picking up after themselves.

This is exactly what every single customer does when they engage in business with you and your company, whether it’s a brick-and-mortar or online business. You need to make sure you’re ready every minute of every day for every customer, or you will lose them.

Most often, it takes little more than a keen attention to detail and follow-up. These two essential business elements are so easy to practice, yet so many times overlooked. It is as if the owner operates a different business than the one customers are doing business with. Customers must have a pleasurable buying experience to return, whether it’s a retail, wholesale, or service business. A pleasurable buying experience includes everything from pre-sale to post-sale including benefits received.

When one part of the buying chain breaks down and part of the customer’s experience turns from pleasurable to non-pleasurable, the business risks losing that customer.

As Accredited Small Business Consultants, Accellius' Advisors are able to quickly identify issues that are turning customers off.  It does, however, take open-mindedness and a commitment on the part of the business owner to successfully implement solutions to the problems.

To be a successful business owner, you absolutely must see what your customer is seeing.  Before you open for business each and every day, look around your business.

Is everything spotless?  This includes every corner of the business.  Every product and surface must be completely dust-free and spotless.

Troughout the day, be out with your customers and staff. Make sure everything remains in order for the next customer who walks through the door.  You need to welcome customers, engage them in conversation and find out how their experience with your business is.

After you shut the doors for the day, take time to reflect on what went well and what did not.  Make notes of what you can do to make the customer’s experience better tomorrow.

Do what your competition does not do. Be observant, attend to details, follow-up with promises, and be your own harshest critic. It can only do one thing for your business – improve it.

If you’re looking to increase sales and profit margins, while improving the overall customer experience, a Small Business Consultant may be able to help you get there quickly and efficiently.

http://www.accellius.com

Brian Turcina is an Accredited Small Business Consultant and Managing Partner of Accellius Private Business Advisory Services. He can be reached at 888.646.4449 x.1024 or bturcina@accellius.com.

http://www.accellius.com