Because of recent actions Google takes against guest blogging platforms, guest blogging is perceived to be a shady technique by internet marketers. However, if to consider guest posting as a way of providing valuable and relevant to the readers information which is published on 3rd party sites which are in the same niche with your business, then not so much suspicious can be found there. One of the basic elements of offline marketing strategy is cooperation with other market players and influencers, and if Internet space is reflection of offline world, spreading the word about the brand via content contribution is a natural tactic for a site promotion.
Promodo.com is an online marketing company which has been promoting online projects on international market since 2004. The team has implemented the approach described in infographic for one international brand in travel niche and results were very favourable. For more detailed information about the method applied as well as top guest blogging dos and don'ts, take a small journey with the infographic from Promodo.com.