The £6.5 million turnover company, which has a staff of 19 as well as 36 successful franchises across the UK, is experiencing an unprecedented boom in sales, which Mr Lister believes is a direct result of the company’s ‘increased visibility.’
Mr Lister, who with his Managing Director wife Lynne set up the company 14 years ago, is convinced X-Press Legal’s boost to growth is largely due to its strategic marketing activity, rather than an improving economy.
“The biggest impact comes from our commitment to Law Plain and Simple, the free to use legal advice website that we set up for the benefit of the general public a little while ago,” explained Dave. “The site has drastically improved our visibility, making many more people aware of who we are and what we do.
“Law Plain and Simple attracts lawyers from across the country and overseas, as well as a great many people who use it for some insight into legal issues. The site’s on-line weekly discussion forum ‘The Legal Hour’ attracts many thousands of visitors to the website, all of whom are then introduced to X-Press Legal.
“Our on-going marketing campaign has also made a significant impact on our visibility, especially our Sky Sports Superleague investment in advertising at rugby and football grounds across the country. That campaign is directly aimed at the general public, many of whom will need the services that we supply when moving house.”
Mr Lister said X-Press Legal’s improved growth was expected to see turnover soar by £2 million at the end of the current financial year.
“However, most importantly, Law Plain and Simple continues to deliver a valuable service to the man and woman in the street – giving them an insight into the basics of the law without using complicated language," hde added..
For further information click onto: www.xpresslegal.co.uk