“A real estate professional with in-depth market knowledge, resources and the ability to value a property at its true market value can be an invaluable asset to a seller, especially if the agent has specific experience in the area in which the property is located,” says Quirk. “Agents who have been working in the area for some time will have knowledge of their target audience and understand what methods to use in order to best communicate to them and gain maximum exposure for the property. Using the right marketing approach that is geared specifically to the right target market will ensure that the home is sold in the shortest period of time for the best possible price.”
Adrian Goslett, CEO of RE/MAX of Southern Africa, agrees saying that selecting the right agent for the job is a crucial part of a property sales transaction. The question however, is how does a seller know how to choose the right agent? “More stringent legislation within the real estate industry means that sellers can be assured there will be a certain level of professionalism across the board. However, it is still highly important that the seller works with an agent who they trust and feel comfortable communicating with. The estate agent and the seller must be able to communicate effectively and both understand each other’s perspective,”
RE/MAX Beyond 2000 sales associate, Morne Prinsloo, who works predominately in the Little Falls area, says that the top brands within the real estate industry have achieved this status because they have a solid marketing strategy, resources and broad network of agents at their disposal. “As part of a large network of real estate professionals we have a vast amount of industry knowledge that we can access at any given time. Regardless of the type of property on sale, having a large quantity of resources on hand ensures that we have a marketing strategy for each and every situation,” he says.
As a part of the process in selecting an agent, sellers should arrange an interview with any potential agents they would like to work with. “An interview gives the seller the opportunity to ask the agent how many properties they have sold, what the original asking prices were and what selling prices were achieved. Sellers should also request that any agent listing their home provide a detailed plan, laying out how they intend to maximise the chances of selling the property,” says Prinsloo.
He notes that sellers should choose an agent who has a proven sales track record and is dedicated to providing them with an excellent service. Prinsloo says that it is important for the agent to be prepared to go the extra mile for his clients. “Service in real estate is not just about returning phone calls, not just about being on time and being around. It is essential to be actively involved with your clients on a daily basis. Real estate is a people’s business and all clients must be treated with the utmost respect and dignity. Good service is the golden password,” he says. “The aim is to deliver such a brilliant service that the seller would gladly refer the agent to their family and friends.”
Essentially the agent and the seller both want the same thing - which is to sell the property for a realistic price as soon as possible time. “Buyers are also looking for the right property at the right price. A professional, qualified estate agent will be able to match all of these elements to ensure a successful sale,” Prinsloo concludes.
For more information regarding homes in Little Falls or the surrounding areas contact Morne Prinsloo, Sales Associate at RE/MAX Beyond 2000, on 079 047 5172 or email email@example.com.
About RE/MAX Worldwide and RE/MAX of Southern Africa
Established in Denver, Colorado in 1973, RE/MAX is recognised as one of the leading international global real estate franchise companies with the most productive sales force in the industry. RE/MAX has over 90 000 agents operating from over 6 300 offices in over 90 countries worldwide.
RE/MAX was named the number one real estate franchise in the USA in the 35th annual Franchise 500 survey appearing in the January 2014 edition of Entrepreneur magazine. This is the eleventh time in the last 15 years that RE/MAX has earned these top honours. In October 2013, RE/MAX was ranked as the leading real estate organisation in the Franchise Times Top 200 for the fifth consecutive year, based on worldwide sales.
RE/MAX of Southern Africa, which was founded in 1994, is regarded as the pioneer of the RE/MAX international expansion as it was the first country franchise to be sold outside of North America. RE/MAX of Southern Africa was recognised as the top RE/MAX region in the world for 2012 at the group’s Las Vegas convention in March 2013. RE/MAX has over 1 900 agents operating from over 175 offices in 10 countries in Southern Africa.
Nobody in the world sells more real estate than RE/MAX.
Issued by Squared Communications Ɩ On behalf of RE/MAX of Southern Africa
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