PrismaStar Launches Product Advisor-lite For Small And Medium Online Retailers

CAMBRIDGE, U.K. - April 23, 2014 - PRLog -- Following the launch last month of Product Advisor at IRX 2014, this new product is especially designed for small and medium online retailers who would like to increase their conversion rates and improve average order values without the high cost of an enterprise solution. Easy to implement with just one line of code, the Product Advisor-Lite is designed to provide an excellent return on investment, increasing conversion rates by an average of 20% and Average Order Values by 25%.

Through the use of comprehensive data, compelling user interfaces and intelligent optimisation, the Product Advisor-Lite steers customers through product categories to educate them on product features, increase their confidence and accelerate their buying decision, resulting in a better customer experience and, importantly, increased sales.

Jonathan Horden, Chief Executive Officer of PrismaStar said: “We recognise the different needs of our clients and that scaling our products to suit their budgets is essential. We developed the Product Advisor-Lite with that in mind. This simplified service gives mid-market online retailers an opportunity to benefit from all the features that the big online retailers use at a fraction of the cost.”

About PrismaStar, www.prismastar.com

PrismaStar provides award-winning customer experience tools that are seamless across device and channel, plus data insight to help online brands convert more visitors into buyers and reduce the cost and effort of managing product data. PrismaStar has a proven track record and works with some of the top high street brands, adding measurable value month on month.