Bastoni, a 20-year veteran of the market research industry, brings a wealth of experience to UFA. Most recently, she was with GfK where she held various senior executive marketing and client and business development roles, most recently as Head of Global Marketing Strategies. Prior to joining GfK, she was the Senior Vice President of US Custom Marketing and Development at TNS, a Kantar Group Company.
“Kimberly has deep knowledge and experience in the business of consumer insights and marketing,” said Joe Marks, co-founder and technical lead of UFA. “The strengths of the rest of the team lie in technology and entertainment. Kimberly adds an important dimension to the company."
"I'm very excited to join a company with a culture that aligns with my own personal values around people and doing what's best for the client," Ms. Bastoni said. "I really believe in the strategic direction of UFA. I'm very excited to lead their marketing strategies and business growth, and have fun while doing it!"
About Upfront Analytics
Upfront Analytics (UFA) is pioneering a new approach to market research by mining specially designed mobile game play. UFA has created a mobile game platform, The Pryz Manor, to continuously generate insights on consumer awareness, attitudes and behavior towards products and brands. For more information, visit UFA’s website: www.ufa.ie
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