As part of the engagement, the SteadyRain online marketing team will provide services to drive conversion-ready traffic to the TrackBill website and increase the company’s subscriptions via their website and mobile app. SteadyRain’s campaign initialization process will start with comprehensive keyword research to build a strong foundation for its paid search campaigns. Its team will then develop compelling ad copy and a strategic A/B testing approach focused on driving traffic and increasing conversions on the TrackBill website and mobile application.
This unique campaign strategy will also require a mobile specific approach to capture potential customers who search for legislative information while on a mobile device.
“We are very excited to work with such an innovative company here in the heart of St. Louis,” said David Kidd, SteadyRain Director of Online Marketing. “TrackBill’
As with all of its online marketing engagements, SteadyRain will provide regular in-depth reporting for the TrackBill team to effectively monitor the pay-per-click campaign’s success. Using these insights, the online marketing agency can regularly enhance the performance of its paid search campaigns and adapt to changing business goals or audience needs.
“We opted to work with SteadyRain for our PPC efforts because of their professionalism and their dedication to helping us achieve maximum ROI,” said TrackBill Director of Marketing, Aubrey Bates. “To date they have exceeded our expectations, and we look forward to what this relationship will bring moving forward.”
SteadyRain looks forward to helping TrackBill spread its message online through its new partnership for paid search strategy and management. The agency’s online marketing team anticipates increasing website traffic and building business through a growing mobile application subscription base to achieve campaign success.
SteadyRain is a privately held, St. Louis-based digital strategy, design and development firm that works closely with each of its clients to create unique and profitable Internet strategies through consulting, strategic planning, website design and development, online marketing solutions, web application development, and mobile application development. SteadyRain has been helping businesses and organizations develop their online strategies, increase revenue, and decrease costs since 1999, having worked with clients such as Build-A-Bear Workshop, Great Rivers Greenway, the Missouri Division of Tourism, Nestlé Purina PetCare and Washington University. For more information about SteadyRain, please visit www.SteadyRain.com.