This twist attracted a horde of users to cast their vote for the best shaver of their choice. Spreading virally through social networks, the content attracted far more visitors than the site had expected, causing the server to crash for a few hours and had technology teams scrambling to fix the problem.
When the dust had settled, the votes were counted and the best electric shaver was identified by popular vote. At a quiet event in Chennai, attended by the short listed voters who had picked the winning entry as well as some industry insiders, the award was presented to the winning brand as well as the lucky person who got a month's worth of shaving supplies.
"The message is clear. We have the ability to solicit feedback from hundreds, if not thousands of users about products and services we use every day," said Mr.Prashanth Bose, head of marketing and promotions, who co-ordinated the online event.
Men who use electric shavers on a regular basis tend to be passionate about their choice of shaving devices and are more likely to respond to an invitation to share their decisions with others.
You can see which was the winning brand of electric shavers and an in depth review of it - both are now live on the Web at http://www.BestElectricShaverReviewed.com