Delivering a presentation is a skill set that professionals in the retail world need to employ but many struggle to do it well. Offering a presentation training course is an excellent way for sales professionals and retail managers to bolster the skills necessary to create confidence and drive sales.
You may wonder why presentation skills are necessary in retail. Selling a product, whether it is clothing, electronics or furniture, requires establishing a rapport with the customer. That rapport is based on trust and that trust is created by presenting oneself with confidence. This initial connection is reinforced by the retail professional’
Presentation training courses focus on developing personal skills such as confidence, assertive body language and the use of gestures. However, it will also focus on interactive skills such as communicating effectively and negotiating. “These presentation skills are essential to sales success and will have a positive impact on your store or company”, says Bob Torsey, expert Facilitator at the Presentation Training Institute and leader of the presentation training courses being offered.
The Presentation Training Institute is consistently expanding their course offerings trying to make presentation training seminars accessible to professionals who wish to reach a new level of expertise in making presentations. “We have plans to continue to grow and expand our selection of offerings, as we feel strongly about the value of presentation training skills in almost every career field”, states co-founder Jim Hornickel.
As the economy remains unstable and retail giants continue to consolidate and reorganize, it is more important than ever to invest in building the skills of your employees to drive sales. The Presentation Training Institute has seen a growing interest from Retail organizations doing just that. Managers are sending key retail professionals to presentation training courses to not only augment the skill-set they already possess but to also learn new skills that they can implement immediately upon their return from the presentation training. In addition, Managers of all levels are also attending these experiential trainings for they also have a need to bolster presentation skills as they are often required to present facts and figures to company Executives. As we move up the line, the Presentation Training Institute also offers a powerful program called Executive Presentations designed exclusively for Executives.
“As you can see, retail professionals of every level could benefit from these presentation training courses, and will get something out of them that is relevant to their particular work situation.”, reiterates Bob Torsey, Presentation Training Institute Faculty member.
This seems to be a growing trend both nationally and internationally as well. As consumers grow more discriminating, the retail climate has become far more fierce and competitive. If retail organizations are to survive the competition, it makes sense to continue to educate employees and provide them with specialized training such as presentation training. The Presentation Training Institute is recognized for providing exclusive, private, on-site training for employees. This allows the employees to stay onsite and does not take them away from work obligations for too long. It is concise, yet impactful training and will provide the tools necessary for employees to set higher goals with greater return.The Presentation Training Institute is an international organization delivering powerful presentations trainings to many companies worldwide. Jim Hornickel notes that the interest from international retail companies is growing and he foresees adding to his expert Faculty in order to accommodate the demand for presentation training courses in international markets.
Another unique feature of our presentations trainings is how experiential they are and the profound impact that has on performance. One option of the presentation training seminar is to have digital recording. The participant is recorded presenting several times throughout the day after key skills have been addressed. “The improvement as a result is quite remarkable”, notes expert Facilitator Librada Estrada. The participants are equally pleased with their progress and often eager to apply their new skills in the workplace. The digital recordings are theirs to keep for future reference and continued growth and development. One participant noticed how distracting certain behaviors were to the audience and realized that by eliminating them, he was able to present a clear and convincing message to his customers. He reported back to the Presentation Training Institute that as a result of his Presentation training, his sales had increased exponentially and he had gained a heightened sense of confidence as well. He reported gaining far better communication skills in addition to presentation skills and credits his success with customers to this training.
According to Suzanne Guthrie, Director of Learning Solutions at Presentation Training Institute,all professionals benefit from a presentation training seminar as they advance in their careers. “Presentation skills are fundamental to almost every role in a company; a modest investment in a presentation training workshop can reap great rewards over time and can even mean the difference between a business getting by versus thriving”, says Ms. Guthrie. "In the current era, we see many companies investing training dollars in core communication training skills like our presentation training course.” Ms. Guthrie added.
About Presentation Training Institute
Established as a global learning company Bold New Directions, and its offshoot firm of Presentation Training Institute, strives to involve participants in experiential courses that trans form the way they perform at work. Its diverse client base consists of companies in banking, health care, financial services, technology, manufacturing and higher education sectors.
For More Information Contact: Suzanne Guthrie, Director of Learning Solutions, at Presentation Training Institute, http://www.presentationtraininginstitute.com, 1-800-501-1245.