The recent flurry of transactions is attributable in large part to Catapult’s early and active commitment to the CX space. Catapult’s CX efforts are led by Byron Bardy, who joined the firm as a Partner from Adobe in the summer of 2012. “Our original thesis on the accelerating M&A activity within CX has been validated by the aggressive M&A activity of CX leaders such as Oracle, Adobe and Salesforce. We expect continued consolidation by these companies as well as several other emerging players actively building out a CX platform for the Chief Marketing Officer,” said Bardy.
Customer Experience Focus
Catapult is committed to maintaining its focused effort in CX, as the market shows no signs of slowing down. “We are now in the early stages of the ‘age of the customer’ – businesses large and small need to understand how customers think, feel and act toward their products and services,” said Catapult Managing Partner Ron Lissak. “In addition to the exciting evolution that is well underway across the Marketing and Social sectors, we foresee a second wave of innovation within the Analytics, Customer Service and Sales Intelligence segments of the CX market opportunity,”
LeadRocket acquired by CallidusCloud
On February 5, Callidus Software, a leading provider of sales and marketing effectiveness cloud software, announced the acquisition of LeadRocket, an innovative social engagement and digital marketing platform provider.
“We engaged Catapult to assist us in an M&A process because we appreciated their experience, deep domain expertise and strong industry relationships. We were particularly pleased with the guidance they gave us in preparing for each meeting and the value-added feedback they were able to provide after meeting with prospective buyers. The end result was a competitive process resulting in multiple interested parties. Catapult artfully negotiated the LOI, assisted us through due diligence, and worked with us intensively through closing,” said LeadRocket CEO, Sam Weber.
Lithium acquires Klout
On March 27, Lithium Technologies announced the acquisition of Klout, a pioneer in using big data to measure online expertise. Lithium is the recognized leader in engaging on social networks and building online customer communities for the world’s best brands. Together, the companies reach more than 500 million consumers across 10,000 specific interest areas, and 300+ branded communities. The combination of Lithium and Klout establishes one of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels.
According to Lithium CEO Rob Tarkoff, “Catapult’
8thBridge acquired by Fluid
On April 7, Fluid, a digital shopping software and services company, announced that it acquired 8thBridge, an on-demand provider of social discovery, curation, analytics, and marketing solutions for retailers.
By adding 8thBridge’s technology and capabilities, Fluid will now offer the most comprehensive suite of software solutions for empowering brands and retailers to deliver engaging digital shopping experiences to their customers, supported by an integrated social analytics platform. Fluid is known as an ecommerce innovator that consistently transforms the way people shop, which makes 8thBridge’s Social CRM platform an ideal acquisition.
About Catapult Advisors
Catapult Advisors is an investment bank and M&A advisory firm serving the software and internet sectors. Founded in 2001, the firm provides capital raising and M&A advisory services (both sell-side and buy-side) to privately-held companies, public companies, and several of the world’s leading private equity firms. Catapult has advised software and internet companies in the United States, Canada, Europe, Asia Pacific, and Israel. For more information, visit www.catapultadvisors.com.