Many brands are marketing so called performance cotton products. One brand is claiming a 500% improvement in dry times associated with their performance cotton products vs. ordinary cotton.
Absorption Rate and Dry Times were compared for Under Armour Charged Cotton, Patagonia 100% Organic Cotton, generic 50/50 Cotton(50% cotton, 50% Polyester), Carhartt Force Cotton, and Layer8 Xtreme Cotton.
Contrary to marketing claims that Under Armour Charged Cotton "dries five times faster than ordinary cotton" it did not absorb water as rapidly as 100% organic cotton, and did not dry measurably faster than 100% organic cotton or dry measurably faster than generic 50% Poly/50% Cotton using standard industry textile dry rate tests conducted by GearBuyer.com.
"Having owned a specialty sporting goods store for over 10 years, and having tested the performance characteristics of dozens of baselayer materials, I was interested in learning if Under Armour Charged Cotton lived up to the performance claims." said Craig Delger, who performed the absorption rate and dry time tests for GearBuyer.com. "Our goal with performance tests is to make you a more informed consumer - one that is not swayed by the slick marketing lingo and unsubstantiated claims found so commonly in manufacturer catalogs."
Tests conducted on Xtreme Cotton from Layer8 indicated not only did it not perform better than ordinary cotton, it actually performed worse in both absorption rate and dry time.
Read the complete performance test results here:
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