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NAMSR News: 3D implantable marker reported to identify surgical area in breast cancer patients

The BioZorb™ three-dimensional surgical marker improved the ability of radiation oncologists to target radiation treatment for breast cancer, according to a scientific presentation at the 2014 American Brachytherapy Society (ABS) Annual Meeting.

 
PRLog - Apr. 22, 2014 - ARLINGTON, Va. -- The BioZorb™ three-dimensional surgical marker improved the ability of radiation oncologists to target radiation treatment for breast cancer, according to a scientific presentation at the 2014 American Brachytherapy Society (ABS) Annual Meeting.

Noted radiation oncologist Robert Kuske, M.D. said the unique BioZorb marker better addressed the longstanding challenge of identifying the tumor bed for radiotherapy after breast conservation therapy. The device was reported to provide a better alternative to traditional methods for targeting the surgical site, such as clips, seroma formation, and anatomic landmarks.

"This novel 3D device allows for significantly more precise delivery of radiotherapy with a standardized method that provides excellent outcomes," Dr. Kuske said.

The ABS poster discussion reported the experience of Dr. Kuske's radiation oncology team, at Arizona Breast Cancer Specialists, along with the work of two breast surgeons - Linda Smith, M.D. of Comprehensive Breast Care, in Albuquerque, N.M, and Michael Cross, M.D. of Breast Treatment Associates, in Fayetteville, Ark.

The surgeons placed the 3D marker in a total of 20 patients who underwent breast conservation surgery. Those women subsequently received whole breast irradiation plus boost interstitial irradiation.

"The BioZorb marker is like a beacon for the radiation oncologist," Kuske said. "It stays put and clearly marks where the surgeon has been."

There were no complications in the group of 20 patients, and cosmetic and functional outcomes were described as "excellent." Dr. Kuske and his physics team noted significant improvement in their ability to delineate the target volume using the 3D marker.

The ABS Annual Meeting, at which this data was presented, was held in San Diego on April 3-5, 2014.

Prior to the advent of BioZorb, there was no standardized method for marking the surgical site of tumor removal, which made post-operative radiation planning difficult. Methods typically used for radiation planning may overestimate the volume of the treatment area, and may result in excess radiation exposure to normal tissues such as the heart and lungs, causing inadvertent complications.

The marker's unique open-spiral design incorporates six permanent titanium clips in a fixed 3D array and provides specific landmarks at the site of the excised tumor. The marker is useful for radiation treatment planning, patient positioning, and is compatible with advanced radiation treatment techniques.

The BioZorb device has been used successfully in both the U.S. and New Zealand. It is made of a bioabsorbable material commonly used in other medical devices, and allows the patient's body to absorb the material slowly so it does not require surgical removal after treatments are completed.

BioZorb has received 510(k) clearance from the U.S. Food and Drug Administration. The device is available in a range of sizes to accommodate a variety of clinical situations.

CANDIDATES WHO WANT TO BREAK INTO MEDICAL SALES:

RMSR® Medical Sales Certification offered by the National Association of Medical Sales Representatives is designed for entry level medical device sales reps. The course covers a wide array of topics pertaining to industry knowledge that candidates need to acquire before applying to medical sales positions.

The course and training helps to develop the industry skills, maximizing the candidates’ potential and goals, as well as making them feel valued and stimulated in their role when communicating with members of the medical community. By an applicant acquiring medical sales training and a RMSR Certification, it puts him/her in a position of strength and qualifies them for medical sales jobs. Medical knowledge is key in this industry and when communicating with doctors, surgeons, and nurses etc. It is extremely important for representatives to use key terminology pertaining to the medical product he/she will be promoting. The only way to succeed in this industry is to garner actual sales. Doctors and Surgeons will not acknowledge a Sales Rep who is not proficient in essential medical terminology, knowledgeable of medical devices/equipment and the anatomy. For those lacking a solid sales background the RMSR course covers knowledge of medical selling techniques and regulation such as Effective Territory Management, Effective Networking, Medical Sales Ethical & Regulatory Guidelines and more.

The National Association of Medical Sales Representative™ (NAMSR) is the largest professional association in the world for Medical Sales Representatives. Through our numerous members, the NAMSR™ provides accredited training, continuing education, information about the industry, up-to-date news, programs to assist medical sales reps in their work, training programs to assist candidates who want to break into the industry and initiatives to improve communication with the medical sales field.

For more information on the NAMSR or the RMSR certification visit www.medicalsalescareer.com or call 800-313-9198

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Source:NAMSR
City/Town:Arlington - Virginia - United States
Industry:Biotech, Medical
Tags:namsr, rmsr, medical sales, Training, certification
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