As a company whose original business model was designing engagement rings, they have always made sure they were working with the finest quality diamonds and the purest precious metals. It was their early designs which set the standard of what these rings should look like, a style that designers around the world continue to try and emulate. As times change, however, so does the quality and cutting of diamonds available and the types of precious metals that are available. Being first in this industry means remaining in first, and so to make sure that happened, they have introduced a new line of diamond engagement rings featuring the classic look they have always been known for while introducing new elements that embrace what has never been available before.
“They have always been one of our biggest sellers,” said a senior buyer at The Diamond Supplier recently when asked about the new rings being introduced. “Naturally we are excited with everything that they do, and we expect this new line of rings to be just as popular and become a permanent extension of the line of A. Jaffe engagement rings.” These new styles, having just been introduced, are already becoming the go-to look for young brides this year and will surely be a look sported by many more brides for years to come.
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