Texas Trust received a Diamond Award for its "Put Money in Your Pocket" business development campaign. The campaign targeted public school teachers and brought in 1,700 new loans and generated 1,272 new checking accounts.
The credit union's Spirit Reward Card for Grand Prairie Independent School District earned a Diamond award in the "plastic card" category. The uniquely designed debit card was developed by a fifth grade student as part of a Texas Trust card design contest. The contest received more than 240 entries and the winning design generated nearly 18,000 votes on Facebook.
Texas Trust also received top honors for the point-of-sale and retail merchandising display at its new in-school branch at DeSoto High School. The display materials complemented the school's look and feel using actual pictures of students and faculty within the promotional literature, wall art, and other marketing materials.
"The Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry," said Michelle Hunter, Chair of the CUNA Marketing & Business Development Council and SVP of Marketing & Development at Credit Union of Southern California. "These awards represent the very best examples of creativity, innovation, relevance, and execution and are not easily earned."
Award winners were recognized at the council’s annual conference in Orlando.
About CUNA Marketing and Business Development Council
The CUNA Marketing and Business Development Council is a member-led organization comprised of more than 1,100 credit union professionals from across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 5,500 credit union professionals. For more information, visit www.cunacouncils.org or www.cunamarketingcouncil.org.
About Texas Trust Credit Union
Texas Trust, one of the largest credit unions in North Texas and the 17st largest in Texas, provides financial services that enable members to build brighter financial futures. As a full-service financial institution, Texas Trust offers checking, savings, mortgages, credit cards, CDs, Money Market accounts, IRAs, and investment and insurance services. Its business services include SBA and conventional loans, electronic payment cards, checking and money market accounts, merchant card processing, online banking, insurance and the Employee Solutions Network. With assets of $825 million, Texas Trust operates in Dallas, Tarrant, and Henderson counties, as well as parts of Ellis and Johnson counties. It has 15 branches in Mansfield, Grand Prairie, Arlington, Cedar Hill, DeSoto, Hurst and Athens. Texas Trust is a federally insured financial institution. Deposits up to $250,000 are insured by the full faith of the federal government through the National Credit Union Administration (NCUA). For more information, visit www.TexasTrustCU.org.