A New Series on Cultural and Generational Writing

April 21, 2014 - PRLog -- Don Heymann Considers Housewives to Wall Street Donald L. Heymann, well known business writer and Adjunct Instructor of Writing at NYU, has announced his new series on successful business writing.

Fairfield, CT, April 21, 2014 -- Donald L. Heymann, well known business writer and Adjunct Instructor of Writing at NYU, has launched a series of tutorials for business writers. Mr. Heymann feels that writers need to pay more attention to fast paced cultural changes. "If you’ve ever thought about how fast our language – and therefore our culture – is changing, you only need a handful of random examples to prove the point. Writers, especially, must be keenly sensitive to these changes to remain relevant, or risk being dismissed outright.” says Mr. Heymann. He feels that paying attention to these changes would allow many small businesses to be more successful.

Housewife vs Stay-At-Home Mom:
"A clear example is “housewife.” Commonly used not long ago, we’ve almost completely replaced it with “stay-at-home mom.” New societal priorities have women under less pressure about running the household and more pressure about the choices they make to raise their children. "From the kitchen to the office, we move to the word “bossy,” which until recently was used to describe any girl who showed leadership qualities or the fierce determination that’s always admired in boys. Women who’ve risen to positions of power are fed up with the stereotype, and are trying to will it away." Isn’t it about time?

Occupy Wall Street:
"The word “occupy” earned a powerful political meaning a couple of years ago with the Occupy Wall Street movement. In Shakespeare’s time, the word “occupy” was entirely sexual but not used in polite society. Use your imagination." Mr. Heymann shares other cultural examples, including issues regarding the elderly, the new normal, and God on his blog: but you
can see the first in this series at: http://www.donheymann.com/2014/04/occupy-from-housewives-...

"Writers who want to get a message across should pay close attention to the evolution of words because it’s a signal of how we think, how we feel and how we are changing as a society. As I’ve said before in my blog, words matter.”

About Don Heymann:
Don Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Before then, Don served three Fortune 500 companies in senior corporate communication positions — GAF Corporation, Lone Star Industries and Chesebrough-Pond’s Inc. (now Unilever Personal Care).

Earlier, he was an account supervisor with Burson-Marsteller, one of the largest public relations agencies in the world, developing and managing PR and marketing communications programs in a wide range of fields.

In addition, Don has a solid foundation as a writer and editor, having worked for McGraw-Hill Publications and other business journals. He has also taught writing courses at Western Connecticut State University and is currently an adjunct instructor at New York University’s School of Continuing and Professional Studies.

Elected to Phi Beta Kappa, Heymann is a summa cum laude graduate of Ohio University with a Bachelor of Arts Degree in English/Creative Writing.

Mr. Heymann’s clients include GE, IBM, Montifiore Hospital, New York Blood Bank, Johnson and Johnson, among many others.

Contact: Don Heymann Directly, Donald L. Heymann & Co., Don Heymann, Fairfield, CT 06840
1 203 366 7525, http://www.donheymann.com/contact/

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