Website Designing Company Instructs on how to Retain Customers

April 19, 2014 - PRLog -- ‘Stickiness’ is a much heard about concept in website designing companies. It refers to the visitor retaining capacity of a web page. A sticky page is one which does not allow its customers to leave the page once they enter the site after clicking the first link. A website that does not have the capability to hold back visitors is a redundant one. Phoenix Art Designers tells you why.

Templates:

Using templates are good for standardizing the output, but too much dependability takes away the creativity of the page. You may end up making up something that is colorless and bland. The most dreaded thing that might happen is that your site looks similar and has equivalent features like the one of your rival’s. It is suggested to build a site that is agreeable to your creative input and your requirements.

Customer Interaction:

Make it a point to keep back your visitors by interesting inputs and interactive features. Interesting content does hold them back but if a site has games, questions, offers, surveys and competitions then it helps in drawing their attention. The introduction of forums and blogs will bring in increased traffic repeatedly if you can bring in interesting topics. Arguments and challenges are good to undertake, provided they do not push the online company into legal controversies which might be have a derogatory effect on the said business. A good quality blog that interacts with the customers by way of introducing new offers and features is the best way of fostering customer relation.

To Use or Not to Use Flash:
According to SEO experts flash is the foe of a flexible online page. It is not only difficult for search engines to understand anything without the use of text it also makes creating a home page a task. Though they introduce beautiful effects they make downloading of a page a slow process. This again decreases traffic as customers lose interest. Moreover, those who are using a weak browser will encounter boredom while searching. However, off late the use of selective flash has brought forward customized settings as per the requisition of the user. So, the surfer is free to use any version.

Keep it Short and Petite:

To capacitate long and lengthy content it is not advisable to apply unnecessary padding to the virtual existence of the business. Instead, using only necessary content is advised. What is more important is giving optimum importance to priority. What is the use of writing irrelevant stuff if does not benefit the page?

Phoenix Art Designers, a web designing company in Kolkata has many such tips up its precious sleeves to assist you in making a light weight and useful website. A day may come when your business competitors will use your site as a benchmark of the perfect online business address to make their own. We also provide effective organic SEO to our clients and offer local listing, analysis, email marketing and social media optimization.