“As a writer, producer, recording artist and film director, I have dedicating much of my career over the past ten years creating music based on my experience growing up in south central Los Angeles, Mac Lucci says, and now have the team to promote these great projects globally.
Atticus Firey, President and COO of Built2Ball said, “the Los Angeles culture has been setting the trends around the world for years, particularly through music and film, and with no significant record labels based out of Los Angeles, I am excited to see this infrastructure in place to give us the scale needed to launch the multiple projects already in the works through our investment of talent and capital.
About Built2Ball Entertainment Group, LLC.
Built2Ball Entertainment Group, LLC parent to Built2Ball Records™, is a full service media company focused on the production, marketing and distribution of music, film and branded merchandise products and experiences catering to the Los Angeles culture. Founded by Snoop Dogg's top hip hop artist, Mac Lucci, along with his manager and successful entrepreneur, Atticus Firey, the mission is to promote the Los Angeles lifestyle of fashion, sports, cars and music to the global audience that see California as the global trendsetter. Targeting the culturally diverse hip-hop consumer primarily, yet financial interests in multiple genres.