Why Video is Important in Marketing Campaigns

HOUSTON - April 17, 2014 - PRLog -- Social media is becoming a standard channel for instant communication, online marketing and sharing of knowledge. Whether you’re a fan or not, you really can’t ignore it. We are all becoming a part of it.

One increasingly popular part of social media is online video. Not only is video being used for marketing, but it’s also becoming a common method of communicating and sharing.

If you’re on the fence about using video in your business marketing efforts, check out the list we compiled of some of the benefits that may convince you to give it a try.

Build a rapport with your audience
Earn trust among new customers
Powerful way to promote your brand
Motivate potential clients to act quicker
Be competitive amongst your competitors
Retain the attention of your target audience
It’s an inexpensive marketing approach.
You’ll show that you’re keeping up with technology.
Increased visibility in search engines.
You can provide targeted training.
“Show” instead of “tell”
Reach more of your target audience
Establish yourself as an expert in the field
Tap into emotions of your audience
Use your videos to make announcements, share news and offer special deals