POWERBows to Sponsor Third Consecutive Season of Secret Diary

AUSTIN, Texas - April 17, 2014 - PRLog -- Cheer Channel Inc., the #1 online news and entertainment network for the spirit industry, announced today that POWERBows will return as the sole cheer bow provider for the upcoming third season of Secret Diary of An American Cheerleader, entitled "First Crush" presented by Chassé®. POWERBows has been the bow provider on the three seasons of the Secret Diary franchise, along with other CCI productions and is a leading provider of cheerleading bows in the spirit industry, offering hundreds of different bows and styles.

"Being a leader in bow designs and associated with a successful show like the Secret Diary franchise gives us the opportunities to showcase and launch new products as well as interact on a greater level with our customers and their core needs," said Tammy Klomps, founder of POWERBows.

The POWERBows products will be visible within 'First Crush' and will be worn by the cast and guest stars. As a special bonus, POWERBows fans will be able to buy items they see cast wearing on the show through the new digital platform being unveiled this season by CCI entertainment.

"We love bringing great brands and products into the spotlight by featuring them in an entertaining and high-quality environment on our shows. POWERBows has been such a great partner for us and we are happy to continue to have them provide us with beautiful bows and give fans the opportunity to buy what they see," said Cindy Villarreal, executive producer and CEO of the Cheer Channel.

Cheer Channel Inc. will begin production for First Crush in Los Angeles in May 2014 with the first episodes to begin airing Memorial Day Weekend. The executive producers and creators are Lance H. Robbins and Cindy Villarreal. Episodes will air on the Cheer Channel website and digital syndication. In addition, the show will air on the Cheer Channel's DISH satellite network and in various cities through its television distribution deal with FILMON Television Networks. Previous seasons of "Secret Diary' have exceeded 4,000,000 YouTube views and 20 million households worldwide through both TV and digital syndications.

 About CCI:

CCI, a privately held corporation with offices in Texas, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contact media@cheerchannel.com or go to www.cheerchannel.com

About POWERBows:

POWERBows is a leading provider of bows in the spirit industry, creating high quality, handmade bows for cheerleaders across the country. Every bow is handmade and custom designed for each cheerleader or team. POWERBows proudly makes up to 4,000 unique custom bows per week and remains the innovative leader of cheer bows. POWERBows products can be found at www.powerbows.com