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Follow on Google News | New Owners In The Riding Seat At Santa Fe Harley-DavidsonJim, David, and Debby Pearson, bring a fresh perspective and uniqueness that will truly make the "City Different" a destination for motorcycle enthusiasts.
By: Santa Fe Harley-Davidson Santa Fe Harley-Davidson is under new ownership as of March 2014. Jim, David and Debby Pearson are the new owners. The Pearsons are avid riders and bring 20+ years of experience in the motorcycle industry as owners and consultants. In the late 90's Brothers Jim and David cut their teeth in the industry operating a motorcycle rental company in Colorado. Following that, David Pearson consulted with motorcycle business owners on best business practices, sales and leadership training. All three of the Pearsons are avid motorcycle enthusiasts. Jim and David competed in the Baja 1000 mile, off-road endurance race and have ridden extensively in the US, Canada, Central and South America. It may come as a surprise to some that Debby Pearson, David's spouse, has been riding motorcycles longer than David and Jim. She started riding at 9 years old. Her adventures include a solo motorcycle ride from Colorado to the Arctic Circle, and in 2011, she competed in the Hoka Hey Motorcycle Endurance Challenge, covering 14,800 miles in 18 days. It so happened that Santa Fe Harley-Davidson was one of the checkpoints for the ride. "When I reached SFH-D, I had been riding for 7 days, covering about 5.000 miles with very little sleep. I was seriously sleep deprived but I vividly remember how clear and beautiful the weather was in Santa Fe. It made an impression on me and three years later here we are in Santa Fe!" The Pearsons are hosting a New Owner Open House, April 26 from 9am - 5pm at SFH-D, 4360 Rodeo Rd, next to the Santa Fe Mall. There will be door prizes, music by local celebrity DJ "Butterfly," Santa Fe Harley-Davidson is a full service dealership providing motorcycle sales, financing, rider education, parts, service, motorcycle gear and fashion wear. SFH-D has been part of the Santa Fe community for more than 20 years. The dealership is located at 4360 Rodeo Rd, in Santa Fe, next to the Santa Fe Place Mall. End
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