Towns brings more than a decade of marketing and sales experience, including six years in the hospitality and private club industry. In his new position, Towns will be responsible for cultivating client relationships and thedevelopment, integration,implementation and maintenance of membership marketing and membership retention strategies relative to the strategic direction and positioning of the organization and its leadership.
“Today’s private club industry, more than ever, has a need for successful marketing initiatives to recruit, engage and retain members, and we’re committed to customizing, designing and implementing successful marketing programs that assist clubs to do just that,” said Graves. “With a strong background in hospitality, marketing, new media and relationship-
Prior to joining Creative Golf Marketing, Towns served as director of marketing and membership sales for Shadow Glen Golf Club in Olathe, Kan. Towns holds a bachelor of business administration degree from Fort Hays State University in Hays, Kan. He is also a certified marketing professional (CMP) for the Professional Club Marketing Association.
“I’m proud to be joining an organization that’s been instrumental in shaping marketing and sales initiatives in the private club sector for more than 20 years. The passion that Steve Graves and the Creative Golf Marketing team have for the future of our industry is inspiring,” said Towns.
Creative Golf Marketing has provided sales and marketing consultation for more than 1,200 clubs across the country. For more information about Creative Golf Marketing, call 785-537-8877 or visit www.CreativeGolfMarketing.com.