Boston Interactive Launches New Website for National Board for Certification in Occupational Therapy

BOSTON - April 17, 2014 - PRLog -- Boston Interactive, a digital marketing agency, is proud to announce the launch to the new National Board for Certification in Occupational Therapy (NBCOT) website, www.nbcot.org. NBCOT is a not-for-profit credentialing agency that provides certification for the occupational therapy (OT) profession.

NBCOT partnered with Boston Interactive for the strategy, design and development of their new website. The goal was to develop a solution that would provide users with an intuitive experience while showcasing the agency’s position of leadership in the OT educational space.

Boston Interactive created the new website to deliver a streamlined user experience that supports NBCOT’s business goals. The site utilizes a persona-based navigation through which visitors to the website can select the profile that fits them best; certification candidate, educator, public, etc. The site delivers targeted content and messaging based on this selection in order to successfully speak to the unique needs of NBCOT's diverse audiences. NBCOT’s previous website was extremely text heavy with many PDF documents that made it difficult for users to find information. Boston Interactive overcame this using the methodology of simplification to develop a clear content strategy that delivers information in a concise, easy to understand manner. This includes unique diagrams that guide users through the certification process in a visual, interactive way.

“The new NBCOT website not only provides the agency with an improved marketing presence, but a tool to better communicate with and serve their customers,” said Boston Interactive Founder and CEO, Chuck Murphy. “We look forward to continuing our work with the NBCOT team to build upon this success and achieve results both on and offline.”

About Boston Interactive– Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.

About NBCOT - The National Board for Certification in Occupational Therapy, Inc. (NBCOT®) is a not-for-profit credentialing agency that provides certification for the occupational therapy profession. NBCOT also works with state regulatory authorities and employers, providing information on credentials, professional conduct, and regulatory and certification renewal issues. Above all else, NBCOT’s mission is to serve the public interest. NBCOT provides a world-class standard for certification of occupational therapy practitioners. NBCOT develops, administers, and continually reviews its certification process based on current and valid standards that provide reliable indicators of competence of the practice for occupational therapy.

Press Contact:

Boston Interactive

Sara Murray

Marketing Manager

617.241.7977