April 15, 2014
TicklePaks natural shoe deodorizer
-- Colorado entrepreneur Elizabeth Mirowski has a longstanding passion for the great outdoors and enjoys just about every activity that takes place on mountains, rock cliffs and rivers. And, like many outdoor enthusiasts, her closet is crowded with shoes for climbing and kayaking, and boots for hiking and skiing. When relentless exposure to water, germs and fungus threatened to destroy them (and her delicate sense of smell), she took matters into her own hands and created TicklePaks®, small packets that absorb moisture, leaving behind a clean scent. “I had seen other products for the same purpose,” says Mirowski, “but their synthetic materials and large carbon footprint didn’t jibe with my desire to support ecological sustainability.”
So she committed to ensuring that TicklePaks® are biodegradable, compostable, and made in the USA—currently right here in Boulder, Colorado.
work while your feet are resting,” she explains. “Slipped into shoes or boots at the end of the day and removed the next time they’re put on, TicklePaks® leave shoes and feet smelling fresh.” With their patent-pending sustained-release technology, TicklePaks® naturally absorb moisture as they release a special blend of organic extracts. “I chose botanics with antifungal and antibacterial properties,”
notes Mirowski, “which not only smell nice, but also thwart the growth of odor-causing organisms and in essence ‘launder’ the insides of your shoes —extending the life of your footwear while protecting your feet from odor.”
Want to dry out your ski boots and gloves for the next day of shredding powder? Did you just finish a triathalon and have to pack up your soaked sneakers? Did your favorite dress shoes get water logged in a sudden rain shower? “TicklePaks®
are also great for wet items that you need to dry quickly,” she says, “since a main ingredient we use can absorb up to 100 percent of its weight in water in two to four hours.”
TicklePaks® are handmade using organically-
grown materials and are available in a variety of sizes, designs and scents. Lasting from six months to one year, they can be purchased for $12 to $16 at www.TicklePaks.com and Colorado area stores including Runner’s High in Golden and Brown’s Shoe Fit in Fort Collins and Sterling.
Mirowski, whose science background includes a PhD in Chemistry from CU Boulder and a stint working at the National Institute of Standards and Technology (NIST) in Boulder, is available for interview and photography. (In this writer’s opinion, she’s quite photogenic. Just sayin’…)