Collaborating with Heart Songs for Veterans Founder, Jill Pavel was Public Relations Student Julia Lytle. During the collaborative process, Pavel and Lytle worked to create specific PR and Marketing projects that the students would present to her company at the end of the 24 hour marathon.
With a heavy focus on social media, the students created a database with marketing posts through the next three months, new graphics for the website, marketing graphics and media data bases specific to upcoming marketing events.
Having just launched Heart Songs for Veterans in November 2013 the ProBono work the students delivered was a welcome asset to the company. Founder Jill Pavel said, "It was amazing to see the students embrace their mission, our company and the positive work we are putting forth for musicians and veterans. During the course of the marathon, we communicated through the social media. It warmed my heart to see our logo on pictures that were being presented to all the students participating in the marathon. The students delivered a professoinal scope of work that was more than we expected or could of imagined I am so proud of them and they are now a part of our Heart Song family. The Advisors should also be proud, their talented students are a direct reflection of their mentorship and guidance."
“It was a pleasure to work on the Heart Songs for Veterans account for ProBono. In learning about Heart Songs and reading through its existing materials, we got to see how passionate Jill and the staff are about this cause. I loved the idea of giving veterans a channel to tell their stories, and doing so in a way that generated more support for veterans. It’s a beautiful concept. Four of us worked on the account for more than 21 hours, with assistance from several other students along the way. We hope that the media list, templates, design ideas, and website suggestions will help Heart Songs to further its mission and increase its reach." - Jen Balinski, graduate student in public relations, Boston University College of Communication
Heart Songs for Veterans is a company whose mission is to support Veterans through music. Musicians, Songwriters, Artists donate their music to the company and a portion of the proceeds from song sales are donated to various veteran organizations across the company. Their sponsor Blingnot Media is the official distribution company for the programming.
The program is open to all Veteran, Wounded Warrior and Military Inspired organizations that are vetted by the staff. The company is proud to have country music star Sarah Buxton (http://heartsongsforveterans.org/
If you are interested in participating as a donor musician or if you are a Veteran Organization that would like to receive a heart song please contact firstname.lastname@example.org
For more information please visit http://www.heartsongsforveterans.org
To learn more about Boston Universities PR Lab please visit them on https://www.facebook.com/