Announces the April Fort Worth Meeting Luncheon Speaker:
Schaefer Advertising Company President: Ken Schaefer
DALLAS-FORT WORTH, Texas (March 28, 2014)
What: The Dallas/Fort Worth Chapter (http://dfwama.com/)
When: 11 a.m. April 24, 2014
Where: Carter Blood Care, 2205 Highway 121, Bedford, Texas
Why: To learn ways marketing clients and agencies work together, what is missing, what’s been forgotten and what really matters.
How: Schaefer will provide information including:
· Strategy first. Always. Then creative
· Great entertainment does not necessarily equal great advertising
· New media isn’t the answer – it’s an avenue
· How changes in compensation affect staffing and client relationships
About Ken Schaefer:
As head honcho and namesake of Schaefer Advertising, Ken leads client relationships and manages the strategic planning and brand development for Schaefer’s clients. His 30 years of marketing experience began at Procter and Gamble, where he worked in sales and brand development for the firm’s paper products division.
Moving to the agency side of the business, Schaefer joined the Houston office of Ogilvy & Mather (O&M), where he helped manage the Shell Oil account.
In 1992, Fort Worth-based Justin Boot Company recruited Ken to be the director of Marketing – helping lead the Justin brand to its current position as the world’s largest western boot manufacturer.
In 1995, Ken joined forces with Bobby and Jan Blanchard to create Blanchard Schaefer Advertising, a full-service, strategy-first advertising agency. Since its inception, Blanchard Schaefer Advertising (rebranded as Schaefer Advertising Co. in March 2011) has developed a roster of local and national accounts across a broad range of verticals including healthcare, food service, technology and transportation/
About the D/FW AMA:
The Dallas/Fort Worth Chapter of the American Marketing Association (DFW AMA) is the number one resource for marketing professionals and students in the Dallas/Fort Worth Metroplex. The DFW AMA offers more than 60 informative and educational events annually in Dallas and Fort Worth marketing areas. For more information, visit www.dfwama.com.
About the American Marketing Association:
The American Marketing Association (AMA) is one of the largest marketing associations in the world, with 75 chapters throughout the United States and more than 30,000 members who work in, teach and study the field of marketing. The AMA provides access to a vast body of marketing knowledge, high quality training programs and tools, exposure to leading edge thinking, and a wide variety of opportunities to interact with the global marketing community. Learn more about the AMA by visiting https://www.AMA.org.