DFW AMA April Dallas Meeting Luncheon Speaker: 7-Eleven VP of Portfolio Management: Mike Debnar

DALLAS - April 14, 2014 - PRLog -- What:          The Dallas/Fort Worth Chapter (http://dfwama.com/) of the American Marketing Association (AMA) announces that Mike Debnar, vice president of Portfolio Management, Co-founder of 7-Ventures and leader of the Digital Innovation team at 7-Eleven, Inc. will speak at the April Dallas Executive Luncheon.

When:          11:15 a.m. April 15, 2014

Where:          Bent Tree Country Club, 5201 Westgrove Dr., Dallas, Texas

Why:          To learn how 7-Eleven continues to pivot from initially an ice retailer to becoming a convenience outlet to an experimenter in the marketplace.

How:          Debnar will provide tips on how:

·      The entrepreneurial spirit is driving the company’s culture

·      “Intrepreneurs” experiment in real time, constantly innovate and test idea

·      7-Eleven’s Connected Customer Ecosystem works focused on Mobile First

·      The company connects Customer Relationship Management (CRM), Point Of Service(POS), Mobile and Voice of Customer

Registration:          DFW AMA Dallas Executive Luncheon: Strategic Innovation to Enable a Differentiated Customer Experience (https://www.eventbrite.com/e/dallas-executive-luncheon-st...) (https://www.eventbrite.com/e/dallas-executive-luncheon-strategic-innovation-to-enable-a-differentiated-customer-experience-tickets-10802102379?ref=ecal)

About Mike Debnar:
Michael Debnar currently serves 7-Eleven, Inc. in a joint role as Vice President/Co-founder of 7-Ventures as well as leader of the Digital Innovation team. As an intense visionary and transformative thinker, Michael leads 7-Eleven in defining the future state strategy for customer facing innovation to enable a differentiated 7-Eleven experience. Michael has launched multiple digital products into the core business, including the corporate mobile app, customer relationship management platform, customer experience management platform, and the open source loyalty strategy, among many others. In addition, Michael is manically focused on leveraging his team’s voice of the customer strategy to identify new products, categories, and experiences for the organization.

Previously, as the VP of Retail Solutions at Blockbuster, he was involved in the development of retail mobile solutions, API strategies, and merchandising systems. Michael focused on finding innovative ways to weave together technology solutions to enable an enhanced customer experience both in the store and digitally

About the D/FW AMA:
The Dallas/Fort Worth Chapter of the American Marketing Association (DFW AMA) is the number one resource for marketing professionals and students in the Dallas/Fort Worth Metroplex. The DFW AMA offers more than 60 informative and educational events annually in Dallas and Fort Worth marketing areas. For more information, visit https://www.dfwama.com.

About the American Marketing Association:
The American Marketing Association (AMA) is one of the largest marketing associations in the world, with 75 chapters throughout the United States and more than 30,000 members who work in, teach and study the field of marketing. The AMA provides access to a vast body of marketing knowledge, high quality training programs and tools, exposure to leading edge thinking, and a wide variety of opportunities to interact with the global marketing community. Learn more about the AMA by visiting https://AMA.org.