When: 11:15 a.m. April 15, 2014
Where: Bent Tree Country Club, 5201 Westgrove Dr., Dallas, Texas
Why: To learn how 7-Eleven continues to pivot from initially an ice retailer to becoming a convenience outlet to an experimenter in the marketplace.
How: Debnar will provide tips on how:
· The entrepreneurial spirit is driving the company’s culture
· The company connects Customer Relationship Management (CRM), Point Of Service(POS)
About Mike Debnar:
Michael Debnar currently serves 7-Eleven, Inc. in a joint role as Vice President/Co-
Previously, as the VP of Retail Solutions at Blockbuster, he was involved in the development of retail mobile solutions, API strategies, and merchandising systems. Michael focused on finding innovative ways to weave together technology solutions to enable an enhanced customer experience both in the store and digitally
About the D/FW AMA:
The Dallas/Fort Worth Chapter of the American Marketing Association (DFW AMA) is the number one resource for marketing professionals and students in the Dallas/Fort Worth Metroplex. The DFW AMA offers more than 60 informative and educational events annually in Dallas and Fort Worth marketing areas. For more information, visit https://www.dfwama.com.
About the American Marketing Association:
The American Marketing Association (AMA) is one of the largest marketing associations in the world, with 75 chapters throughout the United States and more than 30,000 members who work in, teach and study the field of marketing. The AMA provides access to a vast body of marketing knowledge, high quality training programs and tools, exposure to leading edge thinking, and a wide variety of opportunities to interact with the global marketing community. Learn more about the AMA by visiting https://AMA.org.