There are several key characteristics that Sylvia is seeking in those who join the company, the most important of which is a hunger for knowledge. She explained why, “Every day you should learn something new. Knowledge and education are the top priority for our executives. We believe that if a person is always about learning, they’ll never stop innovating and adapting. That means we can deliver great promotional solutions for our clients.”
She points out that it’s important for her branding specialists to put in the time and energy every day to build more experiences, connections, and knowledge. Networking ability in particular is a skill she looks for in people.
Closely related to the need for a learning mentality is the desire to have individuals who have natural teaching strengths as well. Given that PortSpeed has a mentorship structure for training its marketing specialists, it’s crucial for people who join the company to be able to communicate clearly and pass on their knowledge to others on the team.
Sylvia is also seeking individuals to add to her team who have natural determination skills. “I really want people who are go-getters,”
PortSpeed Emphasizes Ongoing Professional Development
Given the strategic nature with which the company is searching for new team members, the screening process is highly structured, but the result is that the company is composed of individuals who are highly motivated and driven to achieve the highest results for clients. It is their approach to recruitment that is in part responsible for the outstanding results the company is able to achieve.
The company’s progressive training program provides new individuals with the foundational knowledge they need to succeed in the interactive marketing industry. The program starts by pairing a new candidate with a seasoned marketing specialist in a mentorship-style system. From there, each individual receives teaching in subjects ranging from time management and product knowledge to PortSpeed’s unique marketing approach. Additional skills taught include building and maintaining effective customer relationships, leadership approaches, human resources, and budgeting.
Sylvia is quick to point out that learning is the most important aspect of their business, “We believe that the growth of PortSpeed is only as fast as the learning of our people.”
PortSpeed uses a combination of targeted delivery and professional excellence to develop effective promotional solutions for its emerging and Fortune 500 clients. Deploying a unique form of marketing, the firm offers a high return on investment that is not achievable through traditional indirect advertising methods. As a result, their focus on experiential marketing has made them a leader in the region, with an enviable client list to match their premier reputation.