During the recession, events and conference management company, Chordiem, took the brave step of changing direction and waiting out the financial storm. This was when PurpleFox stepped in to help steer them in the right direction.
Owner, Jon Hewlett said his reasons for choosing PurpleFox over four or five other companies were simple.
He said: “We needed to change things because of the recession and how we put that focus forward. It was a risk but it meant we were ready for when the market bounced back, which is roughly now.
“PurpleFox offers the complete package, not just the digital side,” he said. “Purple Fox goes above and beyond the retainer, in my eyes. The director, Louise Bowers, wants to see people have success. She is self-driven and motivated and you need that if you are putting someone in charge of your marketing. The value for money is very good, and it’s clear she wants to help you push your company forward.”
PurpleFox immediately refreshed Chordiem’s website, ahead of rebuilding it. The marketing company also handled email campaigns, copy writing and SEO management, as well as aligning up to 100 standard proposal documents.
“PurpleFox put things into the right order to benefit us long term, rather than only looking at quick fixes. We are now beginning to see the benefit of all that work as we move into 2014, having increased our sales up to 27%, and since October we are seeing further changes.”
Chordiem was responsible for fitting out the Christmas theme at The Racecourse Newbury, for its 2013-14 winter party season.
Louise Bowers, director of Purple Fox, said: “We share the same ethos as Chordiem; we’re resilient and hard working and we love to give something back.
“Staging something in the right way is hugely important, whether it is a conference or a large event, and Chordiem have the knack of understanding their clients and their clients’ needs. This is one of the main reasons they get so much repeat business. We know, when working with Chordiem, exactly what we need to do to realise their potential. Therefore when we were putting together their marketing package, we knew we were dealing with like-minded people.”