The company works with leading toy, game and kids entertainment brands to combine true consumer insight from children with real life commercial reality.
CEO Steve Reece told us
“Our approach is different.
Have you ever noticed how sports on TV feature 2 commentators?
Commentator 1 – DESCRIBES what’s happening.
Commentator 2 – ANALYSES, and explains WHY something’s happening & what the team can do about it.
The 2nd commentator is normally someone who has actually played the game, versus the professional broadcaster in the other chair, who may be adept at communicating, but doesn’t understand what’s going on to the same depth.
Because we’ve ‘played the game’, both in terms of brand management and from a commercial/senior management perspective, we deliver more than just fluff…we deliver ACTIONABLE, MEANINGFUL, commercially RELEVANT insight based on consumer feedback.
The reality is that knowing what consumer’s think isn’t enough for most businesses. For instance, consumers may say your products are too expensive versus the competition…
We deliver feedback in 2 parts:
1. Description – direct feedback from kids & parents.
2. Analysis, conclusions & practical solutions based on understanding of the realities of the commercial process i.e. we understand how injection moulding works, how licensing works, how to make retail presentations effective, how to run a product P&L, how much animation costs, what companies can and can't change & much more.
The reality is that consumer insight with children conducted by us will nearly always be more valuable to your company than consumer insight conducted by other agencies, because we help you to interpret the feedback, we don’t just leave it on your doorstep & walk away."
Kids Brand Insight can be contacted via www.KidsBrandInsight.com