In the TCL 2014 Pricing Strategies for Mobile Content Services report, TCL analyses MNO pricing for Mobile Music, Mobile Social Media, Mobile Gaming, Mobile TV and Mobile Cinema & Movie services worldwide.
The landscape for mobile content services continues to evolve. Traditionally the MNO has sought to compete in the provision of content service to its users. But with the fragmentation of the market with the arrival of the Smartphone and OTT specialists who focus on digital media and content (including providers as diverse as WhatsApp, Facebook, Google & Spotify) the MNO has initiated a series of partnerships where it provides the mobile content for those providers.
In particular, the MNO is using the name recognition of the OTT brand (including WhatsApp, Twitter & Spotify) to bundle additional mobile music & mobile social media services in with an existing mobile package.
Table of Contents:
Section 1: Key mobile music strategies
Section 2: Key mobile Social media strategies
Section 3: Key mobile gaming strategies
Section 4: Key mobile TV strategies
Section 5: Key mobile cinema/movie strategies
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