PRLog - April 10, 2014 - EAST RIDING, U.K. -- ICON Nutrition, an evidence-based nutrition brand founded in the UK in 2012, has unveiled an exciting new image including new logo, products and web store, in a singular push to target those that are committed to the pursuit of fitness.
The fitness community is going through a positive transformation facilitated namely by the global growth of exciting all inclusive sports such as CrossFit and weekend warrior events such as Spartan Race and Tough Mudder. “More and more people are getting together to pursue fitness either at their local parkrun or mud run, or on the global stage through competitions such as the CrossFit Open. Itʼs a really exciting time right now for us as a nutrition company” says Kevin Smith, director at ICON Nutrition.
ICON Nutrition believe that at the heart of everyoneʼs pursuit for fitness comes a solid foundation of nutrition. As people look to become fitter they think more about their diet and correct supplementation. ICON Nutritionʼs product line caters for helping individuals improve their performance, recover faster, reduce inflammation around the joints, and support a healthy immune system.
As part of ICONʼs exciting brand makeover comes a whole new web store. “Our new web store is a direct response to customer feedback” says Kevin Smith. “After hearing comments from customers via twitter and facebook about our old site being hard to navigate and not very user friendly we decided to improve it.” ICON Nutrition has since made some important changes and designed a completely new store that is easy to navigate and provides a better user experience for its customers.
The brand makeover also coincides with a new partnership with Europeʼs #1 online CrossFit store http://WodBox.co.uk who will also distribute the ICON Nutrition line directly to CrossFit gyms across the UK and Europe.
About ICON Nutrition
ICON Nutrition is an evidence-based sports nutrition brand with a product portfolio that focuses on 4 key areas: performance in sport, muscle recovery, reducing inflammation and supporting a healthy immune system. Under the ICON Nutrition umbrella also falls an exciting Battle Oats brand, a clean, highly nutritious healthy protein snack fortified with vitamins, minerals and electrolytes. ICON Nutrition was founded in 2012. For more information, visit ICON Nutrition at http://ICONNutrition.co.uk
Or, discover ICON Nutrition at the following places: http://twitter.com/